Lenna Boland, Freelance Writer/Creative Director
Ads for the people.
Hello readers, my name is Lenna Boland. What do I like? I like the letter ‘o’ as otherwise my name would be bland, and that would be unfortunate. I like silly things - repetitive jokes, my mum’s way of pronouncing her favourite lipstick ‘passionata pink’, the cow in that Cravendale ad saying 'Milk Me Brian', a good vodka martini or three, odd-bod things in the world and ridiculous words like cummerbund.
I’ve been in the advertising caper for over 17 years and worked as both a creative director and senior writer in Australia’s top agencies on major brands including AAMI Insurance (lead creative for 10 years), Hostplus, Vic Govt, BP, BMW, Suputo, Vitasoy, Mondelez, Suncorp, PUMA, MYER Department Store, Bank of Melbourne, Motorola, Crown Casino, McCain, Kraft and Kodak.
I work on creative ideas and copywriting of all kinds: big brand platforms, TV film, digital, outdoor, branded content, social, PR, experiential/activation. Able to pivot from big film to targetted banner ads depending on the job requirements.
Some of my stuff has won awards at Cannes, One Show, Clios, Effies and the like (check out Awards section), and some hasn’t, but I like them anyway.
My biggest advice, as always, comes from my mum ‘sometimes it may be a bit whiffy, but gold is always to be found on the bus'. Onwards!
Click on friends.
