Lenna Boland, Creative Consultant, Freelance Writer

ADVERTISING

Creative Consultant, Freelance Writer, June 2024 - ongoing.

Group Creative Director, Leo Burnett Melbourne, March 2024 - June 2024

Creative Director/Senior Writer Ogilvy Melbourne 2010 - Feb 2024

Copywriter Ogilvy & Mather, Toronto July 2008 – Aug 2008
As the winner of Ogilvy's internal creative award I was sent to work under Cannes-award winning CDs Janet Kestin and Nancy Vonk in Ogilvy's Toronto office.

Copywriter BADJAR Ogilvy 2007

Junior Copywriter Singletons Melbourne 2003 - 2007

AWARD School 2002

Account Co-ordinator/Manager George Patterson Bates, Melbourne 2002

LIFE BEFORE ADVERTISING ...

UK Stint Bits and bobs, from pulling a pint of Speckled Hen, to managing a hotel in Bath and PA to a SuperFund. Fun times.

Primary School Teacher One and half years in a semi-rural Tasmanian Catholic Primary School – hence the rather urgent need to travel overseas.

AWARDS

2023 – London International Awards SILVER (AAMI: Fansurance) Digital | Financial Services

2023 – AWARD Awards BRONZE (AAMI: Fansurance) Brand Engagement

2023 – APAC Effie Awards BRONZE (AAMI - A cautionary tale of bargain regret) Financial Services

2023 – AWARD Awards BRONZE (AAMI: Fansurance) Brand Engagement/Sports

2023 – One Show Asia BRONZE (AAMI: Rest Towns) Direct Marketing | Social Media / Online

2023 – One Show Asia BRONZE (AAMI: Rest Towns) Social Media | Use of Social Data & Insights

2023 – One Show Asia MERIT (AAMI: Rest Towns) Social Media | Response / Real-time Activity

2023 - Australian Effie Awards BRONZE (AAMI: Bargain Regret)

2022 – Cannes Lions GOLD (AAMI: Rest Towns) Media | Use of Data-driven Insight

2022 – Cannes Lions BRONZE (AAMI: Rest Towns) Creative Data | Data-driven Targeting

2022 – Cannes Lions SHORTLIST (AAMI: Rest Towns) Creative Data | Social Data & Insight

2022 – Clio Awards BRONZE (AAMI: Rest Towns) Social Media: Multi-Platform

2022 – Australian Effie Awards BRONZE (AAMI - A cautionary tale of bargain regret) Financial Services

2022 – London International Awards BRONZE (AAMI: Rest Towns) Radio & Audio | Financial Services

2022 – London International Awards BRONZE (AAMI: Rest Towns) Radio & Audio | Creative Use of Data

2022 – London International Awards BRONZE (AAMI: Rest Towns) Creative Use of Data | Real-Time Data

2022 – APAC Effie Awards BRONZE (AAMI Does) Insurance

2022 – Mad Stars FINALIST (AAMI Does: Businesses Like Yours) Film: Film Craft, Direction

2022 – Mad Stars FINALIST (AAMI Does: Bargain Regret) Film: Film Craft, Editing

2022 – The Caples Awards BRONZE (AAMI: Rest Towns) Mobile

2022 – The Caples Awards BRONZE (AAMI: Rest Towns) Radical New Strategy

2022 – Siren Awards HIGHLY COMMENDED (AAMI: Ode to the Mighty Clanger) Craft

2022 – Siren Awards HIGHLY COMMENDED (AAMI: Ode to the Mighty Clanger) Single

2021 – Australian Effie Awards FINALIST (AAMI Does) Financial Services

2021 – Kantar Creative Effectiveness Awards 2ND OVERALL (AAMI: Assist for those assisting)

2021 – Cannes Lions BRONZE (AAMI: Warning Spots) Health & Wellness

2020 – Clio BRONZE (AAMI Warning Spots) Audio Public Service

2020 – One Show MERIT (AAMI Warning Spots) Innovation Radio & Audio

2020 – D&AD Shortlist (AAMI Warning Spots) Use of Radio & Audio

2020 – Ad Stars FINALIST (BP Run) Digital Design

2020 – Ad Stars FINALIST (BP Run) Mobile Craft, User Experience

2020 – Ad Stars FINALIST (BP Run) National Brands

2020 – Ad Stars FINALIST (BP Run) Data Insights

2020 – Ad Stars FINALIST (BP Run) Creative eCommerce

2020 – New York Festivals FINALIST (BP Run) Digital/Mobile: Mobile Platforms: Games

2020 – The Caples Awards SHORTLIST (BP Run) Mobile

2020 – The Caples Awards SHORTLIST (BP Run) Creative Use of Data

2019 – BestAds TOP 6 (BP Run) Interactive

2019 – Australian LGBTI Inclusion Awards WINNER (AAMI: The Road to Broken Hill) External Media

2018 – AdStars FINALIST (AAMI: The Road to Broken Hill) Social & Influencer

2018 – AdStars FINALIST (AAMI: The Road to Broken Hill) PR

2015 - D&AD Professional Judge - Writing for Advertising

2015 - APAC Effies GOLD (AAMI Rhonda & Ketut) Sustained Success

2014 - AMES Asian Marketing & Effectiveness Awards GOLD (AAMI Rhonda & Ketut) Creative Effectiveness

2014 - Australian Effies BRONZE - Longterm Effectiveness (AAMI Rhonda & Ketut)

2013 - APAC BRANDED ENTERTAINMENT AWARDS BRONZE (AAMI Rhonda & Ketut) Best brand storytelling

2013 - Australian Creative Magazine POWER 20 CREATIVE LIST 2013

2012 - One Show Entertainment HIGHLY COMMENDED (Puma Love Run Activation)

2012 - Australian Marketing Institute WINNER (Puma Love Run) Consumer Insight -

2012 - Melbourne Art Directors Club HIGHLY COMMENDED (Puma Love Run) Best Integrated Campaign

2012 - Melbourne Art Directors Club BRONZE (Puma Love Run) Radio Best Copywriting 60+

2012 - AWARD Australasian Writers & Art Directors Association BRONZE (Puma Love Run) Best Copywriting 60sec Radio

2007 - GOLDEN KNOB Creative Winner (Internal Ogilvy Award) WINNER - Motorola 'Garden of Reinvention' Microsite

CONTACT

e. lennaboland@gmail.com
m.+61 414 827 815
linkedin. lhttps://www.linkedin.com/in/lenna-boland-7a699b6/

Creative Director/Senior Writer Ogilvy Melbourne 2010 - 2024

Copywriter Ogilvy & Mather, TorontoJuly 2008 – Aug 2008
As the winner of Ogilvy's internal creative award I was sent to work under Cannes-award winning CDs Janet Kestin and Nancy Vonk in Ogilvy's Toronto office.