To sell Perfect Italiano recipes in an engaging way we created a soap opera. Eleven 60-sec radio spots followed the continuing saga of Clarissa, a check-out chick, and Umberto her pasta loving beau. 

Harking back to old school radio soaps it had passion, heart-ache and a pasta recipe...deliciously written stuff. 

Here's part 1, 6 and 7 for your listening pleasure.