SNOOZE | EVERY DAY EVERY NIGHT AMAZING
Snooze is one of Australia’s leading bedding retailers. But despite offering premium products, the brand lacked any clear distinction from its competitors. To be honest, it was seen as a bit dated and, yep, even ‘daggy’. A bold refresh was needed to modernise the brand, while still leaning into the legacy of its iconic ‘Amazing’ jingle. Oh, and it had to work seamlessly across retail as well.
The simple insight that the bedroom is far more than just a place to sleep, gave birth to the campaign platform: 'Every Day, Every Night Amazing'.
Initially launched through a series of cinematic films, the campaign is a magical ode to the bedroom. Celebrating it as more than just a place of rest, but as a space where life’s most joyful, silly, heartfelt, and memorable moments unfold. It’s where both big and small moments happen—whether it's laughter-filled giggle fits or quiet moments of introspection. Fantastical moonlit dreams to fully air-guitar’d rock scenes. A stunning tribute to all those moments and to the role Snooze plays in making them special.
(Oh, and it featured an alpaca —so, double amazing!!)
The new campaign platform was multichannel: rolling out across film, 60/30/15/10 brand spots, 30/15 retail sales executions, OOH, instore POS, bespoke social and Spotify.
